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Instructor-led certification · next cohort Oct 5

Data & AI Strategist Certification

Six weeks, twelve live sessions. Take AI strategy from theory into delivery: assess the business, build the opportunity pipeline, defend ROI at the workflow level, and earn the mandate that lets you execute.

Next cohort · Oct 5
Format6 weeks live plus office hours
ScheduleMon and Fri · 8:00 to 9:30am PT
Live Q&AAbout 1 hour after each session
Office hoursDrop-in, for 1 year after
PrerequisiteNone
Tuition$2,400
  • 1-hour confidential 1:1 session with Vin
  • 1-year access to the self-paced companion
  • Office hours and email support after class
Reserve your seat
01The premise

Strategy has a credibility problem. So do frameworks.

Both have drifted so far from execution that frameworks became a dirty word. The organizing commitment here is that a framework has to be actionable. If it does not change a decision, move a metric, or survive contact with your actual constraints, it does not work. That test is binary.

Everything is taught twice: how it looks if the business were set up perfectly, and how it looks given the constraints, gaps, and partial maturity you actually have. You should expect to use the second version.

The course states its own boundary plainly. Strategy ends at opportunity discovery. Roadmap construction belongs to the product management certification and pricing belongs to platform monetization.

Named frameworks you leave with

System → Model → FrameworkBusiness / Operating / Technology ModelGates and BalancesThe Four QuestionsThe AI ROI ProblemCoalition BuildingFramework CertaintyKPI MaturityThe Perfect WorkflowThe Halfway MandateThe Profitability TaxPhases equal GatesThe Five JobsDolphin DataData Monetization CatalogThe Initial Assessment FrameworkThe Opportunity PipelineComplexity and UncertaintyConsolidation and CompressionThe Product Arrow
02Who this is for

Practitioners who have to take strategy from theory into delivery.

Cohorts typically mix domains, and case studies are swapped to match what is in the room. Name your vertical, platform paradigm, or client type in week one.

01

Data and AI leaders who own the strategy and need it to survive a C-suite challenge.

02

Technology leaders moving into strategy. Expect the first weeks to feel unfamiliar. One participant described it as the first time on a surfboard.

03

Consultants and independent strategists who need a repeatable assessment and engagement they can sell.

04

Business leaders running a transformation who need the technology model to become legible.

05

Anyone handed an AI mandate with no definition of the job, no budget line, and no help.

06

No technical prerequisite. No MBA and no machine learning background required.

Roles this was built for

Top-matched titles

The strongest matches are Director or VP of AI Strategy, Director of AI Transformation, CDAO, and the independent consultant or fractional CAIO, each scoring 14 out of 15 against the published job descriptions.

Check the role match
Not the right course if

You need roadmaps or pricing

This course ends at opportunity discovery. If you own a product roadmap that has to make money, AI Product Management is the right course. If you own a platform P&L and its pricing, take Platform Monetization. It also teaches no governance or model risk content, which matters if that is part of your mandate.

Fit 14/15

Director / VP of AI Strategy

Director, AI Strategy & Solutions and similar titles.

Fit 14/15

Director of AI Transformation

Head of AI Transformation and similar titles.

Fit 14/15

Chief Data & Analytics Officer

CDAO and similar titles.

Fit 14/15

Independent AI Strategy Consultant / Fractional CAIO

Principal at your own firm and similar titles.

Fit 13/15

Chief AI Officer / Head of AI

Chief AI Officer and similar titles.

Fit 13/15

Consultant, Data & AI Strategy Practice

Manager / Senior Manager / Principal, Data & AI Strategy and similar titles.

03Problems this solves

Two kinds of problem show up in every cohort.

The first belongs to the business: broken, expensive, or stalled. The second belongs to you, and it is usually the reason someone enrolls. Most strategy training solves the first and leaves you to work out the second alone.

At your company

“We ran the pilot, it worked, and nothing changed.”

The workflow never changed, so no value could be created. AI attached to an unchanged process is bolt-on AI, and there has never been bolt-on AI with positive ROI. You learn the diagnostic test, the Perfect Workflow method, and why Consolidation and Compression show up every time.

Week 6 · The Perfect Workflow
“Our AI costs more than the people it was supposed to help.”

The two-dollars-per-conversation problem: an agent priced above the human cost of the same unchanged workflow. Addressed through Simplify, Standardize, Automate, Continuously Improve, plus the test that tells you when costs are scaling faster than returns.

Week 3 · Intervention in the workflow
“We cannot calculate ROI, so finance is cutting us.”

ROI can no longer be promised for someday, and it is not credible at the token level, because you cannot convert tokens to outcomes. The AI ROI Problem framework puts the calculation at the workflow level and makes it defensible upfront.

Week 4 · The AI ROI Problem
“The CFO will not fund anything without a timeline.”

Phases equal Gates: define the gates instead of the dates and fund each separately. You are not saying you do not know. You are saying you are going to learn.

Week 3 · Gates and Balances
“We have 200 candidate use cases and no way to choose.”

The Opportunity Pipeline narrows to five or ten by selecting for the profile of outperformance rather than by whoever lobbied hardest, and turns prioritization into a recurring quarterly act.

Weeks 3 and 6 · The Opportunity Pipeline
“We have data everywhere and cannot say what any of it is worth.”

The Data Monetization Catalog connects every data set to the use cases it serves, and the With-and-Without method attaches a number. Expect to go through the Seven Stages of Data Grief on the way.

Week 5 · Data monetization

In your role

You do not have access to the C-suite.

The most common constraint in every cohort. Bottom-up discovery starts with frontline teams and over-ambitious KPI goals, stacks two or three wins, and earns the meeting. Coalition Building maps the roughly six-month path from unknown in the building to a C-level mandate.

Weeks 3 and 5 · Coalition Building
You got a mandate and none of the people who have to help you did.

The Halfway Mandate. The fix is structural: budget line items for the other units, and a clear answer to what is in it for them.

Week 4 · The Halfway Mandate
You bring data and they wave it away.

Dolphin Data. You learn the four causes, which are a literacy gap, no budget or mandate, misaligned strategic goals, or a unit that survives on opacity, and which of the four is actually your mistake.

Week 3 · Persuasion mechanics
You freeze when a C-level leader challenges you.

Framework Certainty: hear the challenge, name the framework, position it as the bridge, position yourself as the implementer. Week six runs live pushback drills where the instructor plays your CEO and resists.

Week 6 · Framework Certainty
Pushing harder makes it worse.

Increasing the pain of resistance has never worked for anyone in the room. Decreasing the pain of acceptance is the entire approach, and it is a different set of moves.

Week 2 · Persuasion mechanics
Your role feels replaceable.

Opportunity discovery is the Trojan Horse: own it and you are tied to the P&L, which is ground truth. The Three Talent Categories are blunt about where the ground is shifting, from laborers following processes to strategists building frameworks.

Weeks 4 and 6
04Curriculum

Six weeks. Twelve sessions.

Each week pairs a Monday session on concepts and models with a Friday session on application, mechanics, and communication. The first three weeks run slow and the last three run fast, because questions asked early cover material taught later.

Week 01
Why Transformation Is Forced, and What Strategy Actually Is
2 sessions
Strategy redefined as the study of leverage and advantage in competitive zero-sum games. A statement of why, never the actions themselves.
Monday · Foundations
  • Continuous Transformation: one-time change, then continuous improvement, then continuous transformation
  • Transient competitive advantage, and why sustainable advantage is gone
  • The Anti-Patterns, and the Consolidation Cycles that fall out of fixing them
  • The Business and AI Maturity Model, and the Transformation Progression
  • The Robotics Decision-Making Framework: simulate, optimize, execute, feedback, learn
  • Technology cycles and waves, the twenty-year inventory
  • Where AI strategy starts and stops: strategy ends at opportunity discovery
Friday · Making it actionable
  • Holistic AI Strategy: aligning decision-making across the enterprise
  • DIKW, the WIDA cycle, and the Decision Flywheel
  • Optimal analysis and optimal response, replacing the perfect-data pendulum
  • Experiment, Product, Scale, Transform, and the Minimum Value construct
  • Gates and Balances and the Product Arrow, introduced
  • North Star plus quick wins, and the Disruptor's Mindset
  • Meet the business where it is: starting a flywheel from the ground floor
ExerciseIdentify your domain and share it. Start noticing where your organization sits on the maturity model.
Week 02
The Three-Model View of the Enterprise
2 sessions
The central session of the course. You have a business model and an operating model. Do you have a technology model?
Monday · Simulation and decision advantage
  • Outcomes Engineering: dictate the outcome and work backward
  • Intent, Desired Outcomes, Constraints, Optimizations
  • Time Travel, and the rule that you never tell them more than they are ready for
  • Digital twins and intelligent twins; descriptive versus causal models
  • Information Advantage, Decision Dominance, Transformation Dominance
  • Stasis is a myth: technology-driven growth versus managed decline
  • The Talent Framework and ecosystem business models
Friday · The technology model
  • Business Model, Operating Model, Technology Model, and why strategy is the act of moving parts of the first two into the third
  • Functional, Reliable, Affordable: the three phases of every technology cycle and where to enter
  • The Trough of Investment; the AI Factory Floor and the AI Assembly Line
  • Orders of Optimization: zeroth, first, second, third
  • Core and Rim, and the barbell: action surface, commoditized middle, outcome layer
  • Decreasing the pain of acceptance versus increasing the pain of resistance
  • The two strategic drivers, cost and trust, and the no-win situation
ExerciseWhere in your business would a simulation let you pull future information into a present decision?
Week 03
Innovation Economics and Opportunity Discovery
2 sessions
How to fund work you cannot schedule, and how to start the flywheel from wherever you are standing.
Monday · Funding the work
  • The Innovation Mix: exploration versus exploitation, and the budget split
  • The Profitability Tax and the Bridge
  • The maturity model applied to data, analytics, and AI, with definitions that answer how this differs from data science
  • Simplify, Standardize, Automate, Continuously Improve
  • Complexity and Uncertainty: the two-category justification for AI
  • Top-Down and Bottom-Up opportunity discovery
  • Persuasion mechanics: transferring ownership, painkiller before vitamins, accelerate and redirect, let data be the villain, Dolphin Data, Coalition Building
Friday · Managing what you cannot schedule
  • The Product Arrow, and why you invest in exploration at the peak
  • Gates and Balances in full: five gates, and the rules for reporting position and potential rather than certainty
  • The Four Questions for top-down discovery
  • Pragmatic Futurism
  • The AI 80/20 rule and POC purgatory
  • Connecting business metrics to model metrics: reliability is not accuracy
  • Costs scale faster than returns
ExerciseFind an opportunity with baggage, where you do not know how you would get there and it is barrier after barrier. Bring the strategic driver, the business objective, and why data and AI is the right solution.
Week 04
Discovery in Practice, and the Platform
2 sessions
Running the discovery conversation, then the architecture and ROI decisions that follow it.
Monday · Running the conversation
  • Five Whys as the engine of discovery
  • The three-slide structure: opportunity and ROI, workflow and the long chain, re-orchestration
  • Revealing the long chain, and the Halfway Mandate
  • The construct of timing: creating your own trigger instead of waiting for the customer's
  • Assertion and Proof, and narrative decision-making alignment
  • The AI Strategy Chain: strategic driver, business objective, KPI, ROI, workflow, why AI
  • Opportunity discovery as the Trojan Horse; knowledge graphs and ontologies
Friday · Architecture, ROI, and the big decisions
  • Phases equal Gates: messaging innovation that has no timeline
  • The Multi-Domain Problem, and whose Customer 360 it actually is
  • The AI ROI Problem: workflow-level ROI, never token-level
  • Opportunity, Use Case, Workflow, Change, Roadmap
  • Consolidation before automation; the action surface and the single pane of glass
  • Chatbots, reactive agents, proactive agents; platforms are an onion
  • The Intelligent Core and the Manual Rim; the Three Big Decisions
ExerciseTally your application switches for a day. One participant logged a thousand. Every switch is a consolidation opportunity.
Week 05
Building the Strategy Document and the Engagement
2 sessions
The artifact and the coalition. Never start an engagement without vision and scope.
Monday · Assessment and data monetization
  • Vision and Scope, and the full data and AI strategy document structure
  • The L: opportunity, use case, workflow, then across to the roadmap
  • The four reasons a business gathers data
  • The Data Monetization Catalog and the With-and-Without method
  • The Seven Stages of Data Grief, and what makes data monetizable
  • The Initial Assessment Framework: seven assessment points
  • Spotting a Setup to Fail, the Reveal Question, and Goodhart's Law
  • Proof of Value: the three-meeting engagement model
Friday · Earning the mandate
  • Coalition Building: the six-month path from unknown in the building to a C-level meeting
  • The Five Jobs, the fact-finding sequence that populates the strategy
  • Data and model literacy scoring; the COE model and transition planning
  • The Opportunity Discovery Workshop and its three first-run objectives
  • Presenting current state, opportunities and threats, and no weaknesses
  • Narrative frameworks: sequence, complication, solution
  • The Data Point That Changed Everything; rational versus irrational resistance
ExerciseDraft the vision and scope for a real or hypothetical engagement. Run the reveal question on a leader you work with.
Week 06
Outcomes, Workflows, and Where This All Goes
2 sessions
Framework certainty under fire, then the outcomes-based business model that everything has been pointing at.
Monday · Framework certainty under fire
  • Framework Certainty as a narrative-building principle, drilled live against pushback
  • Systems, Models, Frameworks as the live explanation sequence
  • The Product Arrow as the standard counter to you are risking my revenue
  • Incremental delivery as the bridge; owning the decision platform
  • The opportunity pipeline: 200 use cases down to five
  • Ship it and find out; data space exploration
Friday · Outcomes-based business and the future of work
  • KPI Maturity, levels one through four, and why it is where the flywheel begins
  • Narrative design: answer first, a little evidence, rephrase the answer
  • Bolt-on AI, and why it has never had positive ROI
  • The Perfect Workflow: define the theoretically perfect version, then measure the gap and its cost
  • Consolidation and Compression, the two themes you find every time
  • Deterministic versus stochastic workflows and transformations
  • Outcomes-based business models and pricing: you can only charge for an outcome you control enough of the workflow to deliver
  • Three talent categories: laborers, knowledge workers, strategists
ExerciseTake your highest-value workflow. Define its perfect version from each actor's perspective, then measure the gap and the cost of closing it.
05What you leave able to do

What you leave able to do.

01

Define a strategy that improves C-suite decisions

Rather than cataloging technology. A strategy document with vision and scope, an assessment, and a defensible sequence.

02

Assess a business and place it on the maturity model

Seven assessment points, run as a repeatable engagement you can sell or use internally.

03

Run structured discovery, top-down or bottom-up

And hold a standing opportunity pipeline instead of a once-every-three-years scramble.

04

Estimate ROI at the workflow level and defend it to a CFO

Produced before the money is spent, not after.

05

Manage innovation without promising timelines you cannot hit

Gates instead of dates, funded separately, with explicit abort criteria.

06

Answer any C-level challenge with a named framework

And a defined next step, drilled live in week six against real pushback.

06How it runs

Question-driven, not slide-driven.

There are roughly forty slides in the week-one deck and no expectation of getting through them. The slides are an anchor, not a script. The questions are what turn a theoretical study into an applied one.

Sessions
Monday and Friday

Six weeks, plus about an hour of open Q&A after each session if you can stay on.

Office hours
Twice weekly, for a year

Drop-in, no booking. Monday 5:00pm PT and Wednesday 8:00am PT, cross-cohort so you hear other classes' questions.

One-on-ones
From week three

A confidential hour, schedulable from week three through two weeks after the final session.

Recordings
Same day

Recordings and slides emailed roughly an hour after each session.

Assessment
None, deliberately

Exercises exist to change how you think about a problem, not to be graded. The two yardsticks are whether your questions jump ahead of the material and whether they get sharper.

Confidentiality
Ground rule six

Sessions include shadow participants you cannot see. Keep specifics out of session and bring them to the 1:1 or email instead.

07Why get certified

Why the certification, rather than another framework deck.

For you

  • A repeatable assessment and engagement you can sell or run internally
  • A named framework for every C-level challenge, drilled live under pushback
  • The six-month path from unknown in the building to a C-level mandate
  • A confidential hour on your actual situation, off the record
  • A year of drop-in office hours for the moment the frameworks meet an organization that does not behave
  • Case studies swapped to your vertical if you name it in week one

For the business

  • An opportunity pipeline that survives a change of leadership
  • ROI produced before the spend rather than argued after it
  • Innovation funded through gates instead of dates the business cannot hold
  • A strategy document a C-suite can act on rather than an architecture diagram
  • Workflow redesign as the precondition for value rather than an afterthought
  • A common vocabulary between the business and the technology organization
Employer reimbursement

Asking your employer to cover it

Some students expense the tuition, and approval depends entirely on your employer's policy. Many companies have a training or learning budget, and some do not extend it to external certifications. The guide below includes a request template you can adapt and forward to your manager, framing the tuition against the cost of a single misdirected AI initiative.

Get the guide
Before you send it

What to put in the request

The guide covers requesting an invoice as proof of payment, what the certificate of completion contains, and a manager email template. Before you send it, add the cost of one misdirected initiative in your organization, the specific decision this course changes, and a dated commitment: what you will produce within 90 days of finishing, such as a completed assessment and a sized opportunity pipeline. Ask your manager what approval path applies.

08From graduates

What graduates say.

“Getting buy-in for your projects from C-leaders was invaluable for me. The initial assessment and opportunity discovery changed how I work.”

AI Strategy Certification graduate

“One of the most valuable learning experiences at this stage of my career, as I transitioned into a leadership role. Incredible, digestible content for technical folks.”

Data & AI Technical Strategy graduate

“I used frameworks I learned on Friday in Monday meetings. I did not expect immediate results, but the frameworks become habits.”

Certification graduate

“Where was this five years ago? I sent all my reports to take it so they would not stumble in the dark.”

Strategic Executive Leadership graduate
09Who is teaching
Two decades turning data and AI into profit, taught as a repeatable practice.

Vin Vashishta is the author of From Data To Profit (Wiley) and a LinkedIn Top Voice since 2017. Every framework in this course has been used in the field, with clients including Airbus, Siemens, Walmart, and JPMorgan Chase.

Designed for technical professionals with no business background, and for leaders who need AI to earn its budget. A companion framework taxonomy catalogs roughly 130 named frameworks from this course, grouped by the job each one does.

9,000+
Professionals certified
47
Countries represented
208K+
LinkedIn followers
700+
Published frameworks
Certification holders come from
AmazonMicrosoftMetaAppleWalmartJPMC AirbusSiemensSalesforceDeloitteBain & CoTesla
10Questions

Questions people ask before enrolling.

Do I need a technical background?

No. There is no technical prerequisite. Cohorts mix data leaders, engineers, consultants, and business leaders running transformations.

If you come from engineering, expect the strategy material to feel unfamiliar at first. One participant described it as the first time on a surfboard. If you come from the business side, expect the same in reverse during the technology model and platform sessions. Everything is taught twice: the ideal version, and the version that survives your actual constraints.

How is this different from AI Product Management?

They are two distinct roles, and the material is explicit that owning both at once means doing both badly. This course is dominated by influence, change, and organization, at 26 frameworks, more than any family in any course in the portfolio.

Product management has zero frameworks in that family and is built around execution: discovery, architecture, maturity, roadmap, pricing, and go-to-market. Take this one if you need a mandate. Take that one if you have the mandate and need a plan.

What is the time commitment?

Twelve live sessions over six weeks, Mondays and Fridays from 8:00 to 9:30am PT, plus about an hour of open Q&A after each session if you can stay on. Exercises are assigned throughout and are not graded.

Sessions are recorded and emailed roughly an hour afterward, so a missed week is recoverable.

What happens after the six weeks?

Drop-in office hours continue for a full year, twice weekly, with no booking required. They are cross-cohort, so you also hear questions from other classes and previous cohorts.

Expect to come back around month three. The first three months tend to be a honeymoon because everything is new, and the first real barrier usually shows up right after that.

Can I bring my own case?

Yes, and you are asked to. Tell the instructor your vertical, platform paradigm, or client type in week one and case studies get swapped to match. There are hundreds available.

Week three asks you to bring an opportunity with baggage, meaning barrier after barrier, because those are the ones competitors will not touch.

Is anything confidential?

Sessions include participants you can see and shadow participants you cannot, so ground rule six asks you to keep specifics about your business out of session.

The one-on-one is protected. For anything sensitive, send additional context by email and get a more granular answer offline.

Can I expense the tuition?

Some students do, and approval depends entirely on your employer's policy. Many companies have a training or learning budget, and some do not extend it to external certifications.

There is a reimbursement assistance guide on this page, written to be forwarded to a manager. It covers requesting an invoice as proof of payment, the certificate of completion, and an email template. Whether it is approved is between you and your employer.

Starts October 5 · runs 6 weeks

Create your own opportunities.
Define your impact.

Seats are limited to keep cohorts small and Q&A useful. Bring the barrier you think breaks it.

Reserve your seat
Data & AI Strategist · $2,400. Next cohort starts October 5.