Vin Vashishta / HROI
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Self-Paced/AI Product Strategy Certification
Self-Paced Certification · Core Discipline

AI Product Strategy Certification

Get certified for high-demand roles. Connect technology with value, define the product vision, and set the roadmap to ROI — starting at opportunity discovery and ending at go-to-market.

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Self-paced · enroll anytime
FormatOn-demand video + exercises
Content13 modules · 20+ hours
Access1 year + 2 office hours/wk
Tuition$595
  • Over 20 hours of instruction, case studies, and exercises
  • Office hours twice a week for deeper dives
  • Content continuously updated with new case studies
  • Optional 1:1 support available
Enroll now →
01Who it's for

Built for technical and
non-technical backgrounds.

People who get the most out of this course have 3-5 years working on a data team or data and AI initiatives. No previous product management background is required.

01

Technical individual contributors without a product management background

02

Current technical product managers transitioning into AI PM roles

03

Anyone who needs to turn an AI opportunity into a product, from 0 to ROI

04

Data professionals learning to connect business metrics to model metrics

0213 modules, connected

The curriculum.

From opportunity discovery and maturity models through pricing, go-to-market, and managing a technical AI product — real case studies from McDonald's, Ford, Nike, SAP, and more. Tap any module to expand.

Module 01
Introduction
6 lessons
  1. Course Support, Content Overview, Topics, & A Lesson On Pricing
  2. My Background & The Course Design
  3. Breaking Bad Habits
  4. Why Is Now The Time For AI Strategy & Products
  5. What Is An AI Product Manager?
  6. Why Do Businesses Need AI Product Managers & New Approaches?
Module 02
Data & AI Strategy Foundations
9 lessons
  1. Introduction To The Business, Operating, & Technology Models
  2. Exploring The Technology Model
  3. Continuous Transformation & Its Impact On Products
  4. Steps That Launch & Derail AI Strategy
  5. The Capabilities Maturity Framework & Progression
  6. The Transition From Opacity To Transparency
  7. The Product Maturity Model & Strategic Decisions
  8. The Data Maturity Model
  9. Opportunity Discovery Without The Frameworks
Module 03
Opportunity Discovery
11 lessons
  1. The Big McDonald's Reveal
  2. Ford & Being Distracted By Screens
  3. Why Change & Adopt New Frameworks?
  4. Why Did I Choose McDonald's & Ford?
  5. Becoming Strategic Partners With CxOs
  6. Top-Down Opportunity Discovery
  7. Bottom-Up Opportunity Discovery
  8. Breaking Initiatives Down
  9. McDonald's Top-Down Opportunity Discovery Exercise
  10. McDonald's Top-Down Opportunity Discovery Exercise Answer
  11. Ford Top-Down Opportunity Discovery Exercise Answer
Module 04
The Maturity Models
10 lessons
  1. Introduction To The Maturity Models & Why We Need Them
  2. The First 5 Phases & A New Approach To Product Design
  3. Advanced Maturity Phases & New Business Types
  4. The Data & AI Product Maturity Model
  5. The Product Lifecycle Maturity
  6. Breaking Down Initiatives & Delivering Value Incrementally
  7. AI Product Design & The Human Machine Maturity Model
  8. The Data Generation Maturity Model
  9. Opportunity Estimation
  10. Opportunity Estimation Exercise: Copilot
Module 05
Introduction To The 4 Main Platforms & AI Product Strategy
2 lessons
  1. Building A Single Vision For AI Products
  2. The 4 Main Platforms
Module 06
The Product Platform & Defining AI Products
10 lessons
  1. Introduction To The Product Platform: Estimating ROI For The iPhone Camera
  2. iPhone Exercise Answer Walk Through
  3. Introduction To The Product Platform: Mentorship Marketplace Exercise
  4. The Mentorship Marketplace Exercise Answer
  5. AI Product Examples: TikTok
  6. AI Product Examples: Recruiter ATS
  7. AI Product Examples: Netflix Recommender
  8. AI Product Examples: Amazon Prime Pricing
  9. AI Product Examples: Citi Credit Card Fraud Detection
  10. Product Platform Monetization Review
Module 07
AI Product Pricing Strategy
11 lessons
  1. Introduction To Pricing Strategy Basics
  2. Introduction To AI Pricing Strategy
  3. Do Subscriptions Still Make Sense?
  4. GPT-4 vs GPT-3.5 Pricing Exercise
  5. GPT-4 vs GPT-3.5 Pricing Answer And Copilot Pricing Exercise
  6. Copilot Pricing Exercise Answer
  7. Data Product Pricing Strategy
  8. Amazon Textract Pricing Exercise
  9. Amazon Textract Pricing Exercise Answer
  10. The 3 Body Problem
  11. The Dangers Of Discounting
Module 08
How Platforms Are Built & Developing The Roadmap
9 lessons
  1. Use Case Assessment Points
  2. AI Product Platform HRTech Exercise: Learn From My Mistakes
  3. Problem, Data, & Solution Space Definitions
  4. How Platforms Were Built
  5. How Platforms Were Built Exercise Answer
  6. Blurring The Lines Between Products And Operations
  7. Breaking Initiatives Down And Meeting The Business Where It Is
  8. Introduction To T-Shaped Platforms
  9. From Opportunities To Roadmaps
Module 09
The Operations & Decision Platforms
9 lessons
  1. Introduction
  2. How Are Operating Platforms Monetized?
  3. Operating Platform As A Product
  4. What Happens When Workflows Are Disconnected?
  5. Creating Alignment With Customers
  6. Introduction To The Decision Platform
  7. Understanding Platform Layers
  8. Why Data Gathering Is Harder For Decision Platform Features
  9. Decision Chains And ROI
Module 10
Generative AI Product & Platform Strategy
8 lessons
  1. Introduction To The Fourth Platform
  2. Why Generative Interfaces And Products Have Rapid Adoption Cycles
  3. Disrupting Education Workflows And Adaptations
  4. Disrupting Streaming Exercise
  5. Disrupting Streaming Exercise Answer
  6. SAP Joule Generative Interface Case Study
  7. Saving ChatGPT Exercise
  8. Saving ChatGPT Exercise Answer
Module 11
Managing An AI Product
11 lessons
  1. Introduction And Understanding Tractable
  2. Saving Tractable Exercise
  3. Saving Tractable Answer
  4. Introduction To Competitive Analysis
  5. Who Are Your Stakeholders
  6. High-Level Pushback Strategies
  7. Business Culture Causes Resistance
  8. The Business Culture Must Adapt For Us To Get Buy In
  9. A Game Of Alignment
  10. Managing Stakeholder Expectations
  11. The Board Would Like A Word: Communication Strategy For CxOs & The Board
Module 12
Managing A Technical AI Product & Research
8 lessons
  1. Introduction And Do You Need A Technical Background
  2. Revisiting The Problem, Data, And Solution Space Breakdowns
  3. Nike SNKRS App Introduction
  4. Causal KPIs And Setting Up For The Experiment
  5. Setting The Conditions For An Experiment And Research Phase
  6. Nike SNKRS App Experiment 1
  7. Managing The Research Lifecycle
  8. Nike SNKRS App Experiment 2
Module 13
AI Product Go To Market Strategy
7 lessons
  1. Introduction
  2. The Path To Breakeven
  3. The Path To Profitability
  4. Scaling The SAM
  5. Scaling The TAM
  6. Extending The Platform
  7. Adding New Products
03Why get certified

What it does for
your career.

Benefits

  • AI Product Manager Roles Are Seeing Rising Demand & High Salaries
  • Get Access To A High-End Career Path With More Options For Advancement
  • The Frameworks & Case Studies Prepare You To Interview Successfully
  • Greater Security From Automation, Layoff Cycles, & Team Reorgs
  • Become More Strategic While Staying Close To Product Development

Advantages

  • An Instructor With Real-World Experience On Multiple AI Products
  • Innovative Course Design Prepares You To Do The Job VS. Memorize Facts
  • Students Report Long-Term Results & Career Impacts
  • Longevity: One Of The 1st Certifications Of Its Kind, With A 5-Year Track Record
  • Exclusivity: Be One Of The Few Certified AI Product Managers
Support that doesn't stop

Your outcomes are the priority.

Support doesn't end when the course is over — you keep office hours and email support.

See student outcomes →
Employer reimbursement

Get reimbursed by your employer.

Most students expense the certification. Use the reimbursement assistance guide to make the case to your manager.

Get the guide →
04What students say

In their words.

"Taking this course has been one of the most valuable learning experiences as I transitioned into a leadership-oriented role."

— Course graduate

"I highly recommend it to all my PM and UX connections who want to deepen their understanding of AI product management."

— Course graduate

"Thank you for offering incredible and digestible content for us technical folks. Those office hours are GOLD!"

— Course graduate

"I use the frameworks you have told us in every part of my job now, Vin; I wish everyone in the field could take your course."

— Course graduate
05Who's teaching
Content developed from over a decade in AI, working with a range of clients.

Vin Vashishta is the author of From Data To Profit (Wiley) and a LinkedIn Top Voice since 2017. Every framework in this course has been applied in the field — with clients including Airbus, Siemens, Walmart, and JPMC.

9,000+
Professionals certified
208K+
LinkedIn followers
47
Countries represented
700+
Published frameworks
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