Data & AI Strategy Certification

Data & AI Strategist Certification

LEARN CRITICAL FRAMEWORKS TO TURN DATA & AI INTO REVENUE & COST SAVINGS

HROI Certifications

options to fit your needs. Choose:

self-paced

OR

instructor-led

$2400

INSTRUCTOR LED

The Next Cohort Starts January 13th & Runs For 6 Weeks.

Classes Meet For 90 Minutes Monday & Friday @8 am PT.

Secure Your Space & Enroll Today!

$795 SALE PRICE $395!

SELF PACED SALE!

Start & Learn On Your Schedule.

All Self-Paced Courses Include Office Hours.

Optional 1on1 Support Is Available.

Course Description

Data and AI Strategy creates a framework for decision-making that aligns the firm. It’s a critical component to monetizing data and AI. In this course, you’ll learn frameworks and processes to create a Data and AI Strategy.


More than that, you’ll learn how to overcome resistance, implement culture change, define data as an asset, and become a strategic partner for C-level leaders. This course connects strategy down to execution. The frameworks are actionable, not aspirational. They support real-world implementations at any maturity level.


2023 was the year of AI stories where businesses with any exposure to AI were rewarded. 2024 is the year of results. There’s a massive opportunity for people with the capabilities to turn the business’s AI story into top and bottom-line impacts.


Course Outcomes

There’s nothing more powerful than someone with a technical background who figures out the business side.


Strategy drives career outcomes. My technical skills have gotten me jobs, but Strategy gave me a career and now a successful business.


  • Senior leadership ranks Strategic skills highest when evaluating employees for promotion to upper-level roles in their business. (Studies from Harvard Business School, MIT Sloan, and Forbes)
  • 59% of CXOs are still working just to understand how best to use Data Science to achieve Strategic goals for long-term growth. (Denon Survey)
  • Only 26% of businesses say they have successfully created a Data-Driven organization capable of leveraging data to achieve their Strategic goals. (New Vantage Partners Survey and IBM State of AI Adoption)
  • 74% of organizations now have a Chief Data and Analytics Officer, but 59% say the role is poorly defined. 44% struggle with turnover and unsuccessful CDAOs. (New Vantage Partners Survey)

The need and opportunities for Data & AI Strategists are obvious. CxOs know they need people who can monetize technology. Businesses are investing in the role with an urgency driven by their need for long-term growth.

Benefits

Take advantage of my experience in person.


  • 18 hours of in-person instruction over 6 weeks.
  • Classes are recorded. You’ll have access to the recordings and slides for 3 months after the last class.
  • A 1 on 1 session for personalized learning and guided walkthroughs of implementation.
  • Office hours twice weekly and immediately after each class for deeper dives into key topics.
  • Access to the self-paced course and office hours for a year. Support continues after the course ends.

INSTRUCTOR LED

Benefits

Learn on your terms and timeline.


  • Over 15 hours of instruction covering dozens of Data and AI Strategy frameworks.
  • Content is continuously updated with new case studies and recent developments.
  • Office hours twice a week for deeper dives into key topics.
  • Access to the self-paced course and 2 office hours per week for a year.

Get Started

Who Should Take The Course

People who get the most out of this course have at least 3-5 years working on a data team or data and AI initiatives. It’s important to have firsthand experience with the challenges this course is designed to address. That context is critical to support learning outcomes.


No previous strategy coursework or experience is required. The curriculum is designed for those with a nontechnical business background as well as technical individual contributors without a business background.


No technical background is required, and the course content is easily understood by non-data scientists. Understanding data, analytics, and/or machine learning is helpful but not required.


Built For Technical & Nontechnical backgrounds

The curriculum is designed for technical professionals with no business, leadership, or strategy background. Get certified as a Data & AI Strategist from any starting point.


The certification course also supports current business leaders and strategists looking to transition into better-paying, more secure AI Strategy roles. Learn innovation strategy, AI transformation, culture change, and opportunity discovery frameworks without all the technical jargon.

What People Are Saying About The Course

Why Get Certified?

Benefits

Data & AI Strategy Roles Are Seeing Rising Demand & High Salaries

Get Access To A High-End Career Path With More Options For Advancement

The Frameworks & Case Studies Prepare You To Interview Successfully

Greater Security From Automation, Layoff Cycles, & Team Reorgs

Improve Your Qualifications For Senior Leadership Roles

Advantages

An Instructor With Real-World Experience & Multiple Implementations

The Innovative Course Design Prepares You To Do The Job VS. Memorize Facts

Students Report Long-Term Results & Career Impacts

Longevity: One Of The 1st Certifications Of Its Kind With A 5 Year Track Record

Exclusivity: Be One Of The Few Professionally Certified AI Strategists

Content Developed From Over A Decade In AI Working With A Range Of Clients.

Current & Former Clients

Your Learning Outcomes Are Our Highest Priority.

That's why support doesn't end when the class is over. You get access to office hours and email support.

Instructor Led Course Overview

future proof your career today.

Self-Paced Course

Instructor Led Classes

Drop-In Office Hours

Optional 1 on 1 Support

Week 1: The Big Picture. Introducing Holistic Data & AI Strategy

The Big Picture is a blueprint for Data and AI Strategy that connects technology to value. I explain the frameworks that help business leaders decide how the business will achieve its goals with data and AI. I cover 5 critical frameworks to support critical decisions.



Week 2: Culture Change & Preparing The Business For Implementation

Strategy must be actionable, and we quickly move from theory to implementation. Businesses are built in operational silos that must be broken down for data and AI to succeed. Culture change is necessary, and I cover 3 frameworks to get it done.



Week 3: Implementation Frameworks & Data Monetization

Implementation begins with the initial assessment, data monetization, and opportunity discovery. Data and AI Strategy are extensions of the business strategy. I cover frameworks that establish data as an asset with quantifiable value and support C-level leaders in opportunity selection.

Week 4: The Maturity Models & AI Innovation Strategy

The maturity models take another step toward execution. Along with opportunity discovery, they help C-level leaders make critical decisions about how far and fast the business should mature. Innovation must be part of the mix, and I provide frameworks to keep initiatives aligned with value.



Week 5: The Data & AI Strategy Artifacts. Setting Up For Execution

It’s time to deliver the Data and AI strategy artifacts. These set the business up for success by aligning decision-making across the firm. Execution and maturity progression are incremental processes, so alignment frameworks keep multiple initiatives moving in the same direction.



Week 6: Case Studies On AI Strategy Implementation & Overcoming Barriers

There’s no such thing as perfect. Throughout the course, I explain the frameworks from 2 angles: how it should be and how to implement frameworks for our messy reality. Implementation cases draw from my experience and case studies to explain how to succeed, even if you start with a worst-case scenario.

Meet Your Instructor

Your learning outcomes and objectives are my highest priority.


I have a 3-layered professional background: Technology, Leadership, and Strategy.


Over 25 years in technology, I started my career in software engineering and moved into data science in 2012.


I am one of the only published authors on Data and AI Strategy (From Data to Profit, Wiley 23) and one of the most experienced practitioners. I built Data and AI Strategies for 10 of the largest companies in the world, 21 SMEs, and 3 startups.


V-Squared is one of the oldest data science consulting firms. I founded it in 2012 as a technical consulting practice but quickly realized that I needed C-level buy-in if I wanted to get the budget for advanced machine learning projects. I began developing the frameworks I teach in 2015. I taught my first cohort in 2017 and offered the course publicly in 2020.


Since 2014, I have been called a Data Science and AI Strategy expert by IBM, Intel, SAP, LinkedIn, NVIDIA, and others. I am a globally recognized thought leader, followed by Gartner, Walmart, Uber, Microsoft, Salesforce, MongoDB, Deloitte, and more.


Thank you for giving me the opportunity to teach. It is an honor to teach and one I greatly enjoy.

Self-Paced Course Overview

1. Introduction

  1. Course Introduction
  2. Why Do We Use Systems, Models, & Frameworks For Strategy?
  3. What Is An AI Strategy?
  4. A Real-World AI Strategy: SK Telecom
  5. What Happens Without An AI Strategy
  6. McDonald’s Case Study: Where Does Data & AI Strategy Start?
  7. McDonald’s Drive-Through Case Study
  8. Building A Data & AI Strategy

2. Business Fundamentals In The Data Age

  1. The Business Model
  2. Examples Of Real World Business Models
  3. The Operating Model
  4. The Technology Model
  5. The Value Stream
  6. Competitive Analysis
  7. Introduction To KPIs
  8. KPI Maturity
  9. Key Definitions And Terms

3. Integrating Data & AI Strategy Into Business Strategy

  1. The Technology Model: Where To Begin?
  2. Why Does The Business Need Data Analytics & AI Strategies?
  3. Data Strategy: Definition & Objectives
  4. AI Strategy: Definition & Objectives
  5. The Data Monetization Catalog
  6. Case Study: What Happens When Technical Strategy Doesn’t Align With Business Strategy?
  7. Case Study: Apple Using Data As A Competitive Advantage

4. Culture Change Frameworks

  1. Justifying The Need For Change
  2. Why People Resist Change & How To Fix It
  3. Evolutionary Decision Making
  4. Introduction To The Continuous Improvement Flywheel
  5. Time Travel: Why We Say Can Sound Ridiculous
  6. The Implications Of Extending Decision Time Horizons
  7. Wrapping Up & Connecting To The Business

5. Managing Innovation

  1. Introduction & Business Problems To Solve
  2. The Disruptor’s Mindset
  3. Solving For Uncertainty & Risks That Come With Innovation
  4. Justifying Innovation Realities & Costs To The CFO

6. Strategy Planning

  1. The Story of Retail Pt. 1
  2. The Story of Retail Pt. 2
  3. Implications Of Data On Strategy Planning

7. Strategy Implementation 

  1. Case Study: The Cautionary Tale Of Zillow
  2. Why Is Transformation So Hard?
  3. Case Study: Data & AI Maturity Drivers
  4. Getting Buy In From Senior Leadership
  5. Collaborating With External Teams
  6. Case Study: What Happens When Data Science Initiatives Fail?

8. Using AI For Operating Model Optimization

  1. The Core-Rim Model
  2. Where Do People Fit?
  3. The 3 Main People Groups
  4. The Implications Of Reducing Operating Complexity

9. Data Science & Strategy

  1. Becoming A Strategic Partner
  2. Decision Support Systems & KPIs
  3. The Data Science Value Stream
  4. Case Study: Microsoft’s Initial AI Product Strategy
  5. Capabilities Based Competition
  6. Case Study: TikTok vs Google. Competing On Best In Class Capabilities
  7. Case Study: Exploring Partnerships For Capabilities Acquisition

10. A Unified View Of Enterprise Transformation

  1. AI Transformation Roadmap: Capabilities
  2. AI Transformation Roadmap: Strategy Planning & Implementation
  3. AI Transformation Roadmap: Talent & Infrastructure

11. AI Platform Strategy

  1. Introduction To The 4 Main Business Platforms
  2. Building T-Shaped Platforms With Multiple Technologies
  3. SAP & OpenAI Case Studies
  4. Introduction To The Capabilities Maturity Models
  5. Calculating ROI For AI Initiatives
  6. ROI Calculation Exercises
  7. The Product, Data, & Design Maturity Models
  8. Advanced Capabilities Maturity Levels

12. Assessing the Business

  1. Introduction To The Assessment Framework
  2. Culture
  3. Leadership Commitment
  4. Operations & Structure
  5. Skills And Competencies
  6. Analytics-Strategy Alignment
  7. Proactive Market Orientation
  8. Employee Empowerment
  9. Opaque VS Transparent & Justifying Early Initiatives

13. Solving The Business’s AI Last Mile Problem

  1. The AI Last Mile Problem
  2. Introduction To The AI Governance Framework
  3. Commercialization & Monetization Phases
  4. Productization Phase

14. Data Product Strategy

  1. Introduction To Data Product Strategy
  2. Monetization Phase
  3. Productization Phase
  4. Commercialization Phase
  5. Key Implementation Points
  6. Messaging And Executive Communications Framework
  7. Implementation Cases And Examples 

15. Implementation Cases

  1. Implementation Cases Introduction
  2. Implementation Case: Data Strategy
  3. Implementation Case: Data Monetization Catalog
  4. Implementation Case: Analytics Strategy
  5. Implementation Case: AI Strategy
  6. Implementation Case: Transformation Strategy
  7. Implementation Case: AI Governance
  8. Implementation Case: Pulling 3 Concepts Together

16. Decision Support Systems & KPI Maturity

  1. The KPI Maturity Model
  2. Introduction To Decision Support Platforms
  3. Case Study: Decision Chains & ROI
  4. Case Study: Gathering Decision Support Data
  5. Introduction To AI Strategy KPI Categories
  6. KPI Selection & Implementation
  7. AI Strategy KPIs

Make Your Own Opportunities & Define Your Impact

INSTRUCTOR LED

The Next Cohort Starts January 13th & Runs For 6 Weeks.

Classes Meet For 90 Minutes Mondays & Fridays @8 am PT.

Secure Your Space & Enroll Today!

SELF PACED SALE!

Start & Learn On Your Schedule.

All Self-Paced Courses Include Office Hours.

Optional 1on1 Support Is Available.

Frameworks That Address Real-World Challenges

Barriers You'll overcome

IBM’s Global AI Adoption Index lists the top 5 barriers to AI adoption & a holistic AI Strategy removes each one.

Limited Skills, Expertise, & Knowledge

Access to talent and building a successful internal training program requires alignment across the business. The AI product roadmap or project plan and value stream define the business’s need for capabilities holistically. They provide detailed guidance for hiring and upskilling programs.

Implementing Data & AI Is Too Expensive

AI Governance gives CxOs a framework to manage the value creation side of AI initiatives. The 1st phase estimates initiative value using a frontline approach. The 2nd phase assesses the solution’s feasibility and costs. Each iteration is a low cost lesson on identifying high value opportunities and minimizing solution costs. Nothing moves forward until there is a plan for returning value.

Project Complexity: Difficulty With Integration & Scale

Complexity is resolved by the AI Governance framework. Senior leaders manage the value creation without being pulled into managing the technology or workflows. That removes the complexity of oversight. Coordination across the business is a key driver for a holistic AI Strategy vs. a strategy limited to a few groups and use cases.

Lack Of Tools Or Platforms

Once business needs are defined by the AI Strategy artifacts, most firms find the tools and platforms they need to support data, development, and deployment.

Too Much Data Complexity

The Data Monetization Catalog is another artifact of the AI Strategy planning process. The data valuation process reveals which datasets can be used for model training and leveraged to address business challenges. Focusing on the highest value datasets reduces complexity. Data maturity progresses in phases.

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